adidas x xbox: History in the playing

We believe shoes are meant to be played in and so are consoles. To celebrate the history of these two beloved brands we created a campaign for sneakerheads and gamers alike. Adidas dropped two unique sneakers inspired by the original Xbox and Xbox 360. Our videos captured the era when these consoles first came out.

Role: Art Direction, Concept, Design, Photography

Client: Xbox & Adidas

Agency: CMD

Collaborators:

Writer/Partner: Ryan Seibold

Art Director: Christopher Schultz

ACD: Avery Harrison

CD: Andy Cale

ECD: John O’Connell

Editor: David Wester