Hyundai: Absurdly Sensible

Hyundai needed to excite the world with the launch their new Venue line. We launched Hyundai’s all new Venue with a campaign driven by absurd measurements. Our team pitched and created a launch video to announce the Venue worldwide. The core of our concept was to use absurd measurements as a way to talk about each of the Venue’s key features. Measurements were made specifically for each region.

Role: Art Direction, Concept, Motion Design, and oddly enough I came up with the campaign headline

Client: Hyundai Global

Agency: AnalogFolk

Collaborators:

Executive Creative Director: Jim Wood

Executive Creative Director: Carren O’Keefe

Associate Creative Director: Gabriella Narvaez

Art Director: Claire Zimmerman

Copywriter: Spencer Tanner

Copywriter: Mike Lipton