Microsoft Surface: Original By Design

To celebrate its 10th year, Microsoft Surface unveiled a new brand platform, Original by design, that at once celebrated its heritage of innovation while also shining a spotlight on the people who use Surface to stake their claim as true Originals.

Role: Senior Art Direction, UX/UI, Motion Design

Client: Microsoft

Agency: Hijinx

Collaborators:

Senior Copywriter: Ryan Seibold

ACD: Greg Dalbey

CD: Andy Cale

ECD: John O’Connell

Editor: David Wester